Technical Term Back

Structured data

Semantics

Standardized markup, usually JSON-LD, that helps search engines and AI understand entities and relationships. It helps people, search engines and AI models understand the real meaning of the page.

Structured data
It matters because current systems do not just read words: they try to understand topics, entities and relationships. The clearer the structure is, the less room there is for poor interpretations or ambiguous answers.
  • Use names, headings and relationships that clearly explain the content.
  • Avoid generic blocks that add no real context.
  • Connect entities, sections and structured data where it makes sense.
  • Check that a person can understand the page without knowing the whole website.