Technical Term Back

Open Graph

Semantics

Open Graph defines how a page is displayed when shared on social networks, chats or external platforms. It controls the social title, description and image.

Open Graph
It matters because the first impression often happens outside the website. A well-shared URL communicates context; a badly shared one looks neglected even when the page is good.
  • Use names, headings and relationships that clearly explain the content.
  • Avoid generic blocks that add no real context.
  • Connect entities, sections and structured data where it makes sense.
  • Check that a person can understand the page without knowing the whole website.