Technical Term Back

JSON-LD

Semantics

JSON-LD is a clear way to add structured data to a page without mixing that information with the visible HTML. It helps explain entities, relationships and context.

JSON-LD
It matters because it reduces ambiguity. Good JSON-LD can help search engines and AI understand who you are, what you offer and how the elements of the page relate to each other.
  • Use names, headings and relationships that clearly explain the content.
  • Avoid generic blocks that add no real context.
  • Connect entities, sections and structured data where it makes sense.
  • Check that a person can understand the page without knowing the whole website.