Technical Term
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301 redirect
CrawlingA 301 redirect indicates that a URL has moved permanently. It transfers authority, links and signals from the old URL to the new one so bots and users reach the correct content.
What means 301 redirect
301 redirect: A 301 redirect indicates that a URL has moved permanently. When properly configured, it preserves continuity between the old page and the new one, avoids broken paths and helps search engines and AI understand the correct address.
AISEO Area: Crawling. This tag helps to place the term within the glossary and understand if it belongs to crawling, semantics, performance, security, AI, accessibility or certification.
It matters because a migration, URL cleanup or structure change can lose value if redirects are not handled well. A clear 301 avoids confusion, preserves accumulated signals and reduces crawling errors.
- Redirect each old URL to its equivalent new URL, not always to the home page.
- Avoid long redirect chains between several pages.
- Check that the response is really 301, not 302, 404 or soft 404.
- Update internal links so they point directly to the final URL.
Common errors
Redirecting many different pages to a single generic URL.
Leaving chains such as URL A ? URL B ? URL C.
Using temporary redirects when the change is permanent.
Not reviewing redirects after a migration or slug change.
Frequently asked questions about 301 redirect
What is 301 redirect?
A 301 redirect indicates that a URL has moved permanently. When properly configured, it preserves continuity between the old page and the new one, avoids broken paths and helps search engines and AI understand the correct address.
Why should 301 redirect be reviewed?
It matters because a migration, URL cleanup or structure change can lose value if redirects are not handled well. A clear 301 avoids confusion, preserves accumulated signals and reduces crawling errors.
How is 301 redirect handled in AISEO?
Redirect each old URL to its equivalent new URL, not always to the home page. Avoid long redirect chains between several pages. Check that the response is really 301, not 302, 404 or soft 404.