Site Identity (JSON-LD)

Site Identity (JSON-LD)

Helps search engines and AI systems understand who owns, publishes or represents the website.

Ilustración del check Identidad del Sitio JSON-LD de AISEO
AI Ready Area
Main entity Signal
Advanced Level

What this check measures

This check reviews whether the page handles Main entity correctly within the AI Ready area.

Helps search engines and AI systems understand who owns, publishes or represents the website.

<script type="application/ld+json">{"@type":"Organization","name":"AISEO"}</script>

AISEO evaluates the technical signal in context, not as a decorative label. The important point is whether it helps users, crawlers and AI systems understand the page more reliably.

Why it matters in AISEO

Site Identity (JSON-LD) is a structural signal, not a cosmetic detail. Defines the entity (Organization/Person) and reduces hallucinations.

When this signal is missing, weak or contradictory, the page becomes harder to crawl, interpret or trust.

  • It can create ambiguity for search engines and technical crawlers.
  • It can reduce the clarity of the page for AI-based extraction systems.
  • It can weaken the technical quality perceived by users and automated systems.

How to check it step by step

Inspect the page source

Review the HTML, headers or generated output where the Main entity signal should appear.

Validate the real response

Do not rely only on the visual design. Check what the browser, crawler or server actually receives.

Compare intent and result

The signal must match the real purpose of the URL and the content visible to users.

Review templates and reused components

Many errors come from shared layouts, plugins, CMS settings or old configuration inherited across pages.

Example of a correct implementation

A clean implementation makes the signal explicit, stable and aligned with the page purpose.

<script type="application/ld+json">{"@type":"Organization","name":"AISEO"}</script>
  • The signal is present where it should be.
  • It does not contradict other technical signals on the page.
  • It helps crawlers, users and AI systems understand the page more clearly.

Common errors

  • Adding Site Identity (JSON-LD) formally without checking the real technical output.
  • Leaving contradictory signals between HTML, headers, sitemap, links or templates.
  • Copying a configuration from another website without adapting it to the current context.
  • Not rechecking the signal after migrations, redesigns, plugin changes or CMS updates.

Final checklist

  • The Main entity signal exists when the page needs it.
  • The signal is coherent with the content and page intent.
  • There are no contradictory headers, tags, links or structured data.
  • The result has been validated after the latest technical changes.

Frequently asked questions

Common doubts before interpreting or correcting this technical signal.

What does the Site Identity (JSON-LD) check review?
It reviews whether the Main entity signal is correctly implemented, coherent with the page purpose and useful for technical interpretation.
Why is Site Identity (JSON-LD) important?
Defines the entity (Organization/Person) and reduces hallucinations.
Can this fail even if the page looks correct?
Yes. AISEO reviews the technical output, not only the visual design. A page can look correct while sending weak, missing or contradictory signals.
When should this check be reviewed?
After migrations, redesigns, template changes, SEO plugin updates, CMS changes or any modification that affects the technical structure of the page.
Does AISEO only check whether the signal exists?
No. Existence matters, but coherence, usefulness and consistency with the rest of the page are just as important.