Until recently, improving a company’s visibility on the Internet mainly meant working on its position on Google.

The situation has changed.

More and more people use ChatGPT, Gemini, Perplexity and other artificial intelligence assistants to search for companies, compare services, resolve doubts or decide which product to hire.

It is no longer enough to appear in a search engine. A company also needs to be understood, found and, when appropriate, recommended by artificial intelligence systems.

AISEO was created to help companies understand that new reality.

A platform to analyze how machines see a website

AISEO is a digital visibility analysis platform created to check how search engines and artificial intelligence systems interpret a website.

Its function is not to automatically generate texts or promise impossible rankings.

AISEO analyzes a website to answer specific questions:

• Can it be crawled correctly?

• Is it clearly understood what the company does?

• Is the information well structured?

• Are there technical errors that make interpretation difficult?

• Does the brand appear when its products or services are asked about?

• Which competitors are mentioned first?

• What sources do artificial intelligence systems use?

The goal is to show what is really happening and what should be improved.

What is AISEO for?

AISEO is used to detect the problems that may be reducing a website’s visibility.

The platform analyzes both the technical readiness of the site and its real presence in search engines and artificial intelligence assistants.

This makes it possible to distinguish two situations that are often confused.

A website may be technically well built, but not known or recommended.

The opposite may also happen: a company may be known for its track record, even though its website has errors, unclear information or a poor structure.

That is why AISEO does not limit itself to offering an overall score. It separates the different areas of the analysis so that each result makes sense.

Technical audit of websites

One of AISEO’s main functions is to check whether a page offers an adequate technical foundation.

The audit reviews elements that influence the ability of search engines and artificial intelligences to access, interpret and connect the information.

Among other aspects, it checks:

• HTTPS operation;

• status codes;

• robots.txt configuration;

• indexing tags;

• links and navigation;

• duplicate content;

• structured data;

• titles and descriptions;

• content hierarchy;

• clarity of information;

• relevant technical errors.

Each check includes an explanation and, when possible, visible evidence.

The point is not only to indicate that there is an error, but to show where it is and why it may affect the page.

CertiScore: a clear reading of the website’s status

The audit results are summarized using CertiScore.

CertiScore is the evaluation system used by AISEO to represent a page’s technical readiness.

The score provides a first reading of the website’s status:

• from 0 to 49: critical status;

• from 50 to 84: there are important aspects to improve;

• from 85 to 100: the page is in a position to move toward certification.

The score does not replace the report.

Its function is to summarize the result, while the detail explains which checks have been passed, which need attention and which actions should be prioritized.

Presence in artificial intelligence

AISEO also makes it possible to analyze whether a company appears in responses generated by artificial intelligence systems.

To do this, questions related to the company’s activity, its brand, its services and its location are used.

For example, a shoe store could check questions such as:

• What shoe store offers good advice in Huesca?

• Where can you buy comfortable, high-quality shoes?

• Which shoe stores are recommended in this city?

The analysis makes it possible to observe:

• whether the company is mentioned;

• how it is described;

• whether it is recommended;

• which competitors appear;

• what sources are used;

• what differences exist between the different engines.

This information helps to understand the real position of a brand within generative responses.

Artificial intelligence and Google do not show the same thing

Google usually presents a list of results made up of web pages, maps, ads, images and other elements.

Artificial intelligence assistants generate a direct answer.

That difference changes the way visibility is measured.

On Google, you can analyze a page’s position, the title displayed, the domain and the competitors occupying the top results.

In an artificial intelligence system, you have to check whether the brand is part of the response, what information is offered about it and which companies are recommended as alternatives.

AISEO works in both environments without mixing them.

Position on Google and presence in an AI response are related signals, but not equivalent ones.

Evidence instead of isolated scores

A score can be useful to summarize an analysis, but it is not enough to make decisions.

That is why AISEO places importance on evidence.

The user can review the errors found, the generated responses, the sources detected, the competitors mentioned and the results obtained.

In this way, the report does not become a hard-to-interpret figure.

The company can understand what is happening and decide which changes are most important.

From errors to actions

The analysis makes sense when it leads to improvement.

After reviewing the page, AISEO organizes the problems and opportunities according to their priority.

The actions may be related to:

• correcting technical errors;

• better explaining the company’s activity;

• improving the structure of a page;

• strengthening the relationship between brand, service and location;

• answering important questions for customers;

• adding information that is currently missing;

• improving structured data;

• working on authority and external sources;

• reviewing the presence in relation to competitors.

The goal is to avoid huge reports that end up forgotten in a folder.

AISEO aims to point out what is happening, show the evidence and guide the next action.

Who is AISEO for?

AISEO can be used on websites for companies, stores, professionals, agencies, digital projects and local businesses.

It is especially useful for those who need to know:

• whether their website is properly prepared;

• why a page is not achieving visibility;

• whether their brand appears in artificial intelligence responses;

• which competitors are being recommended;

• what should be corrected first;

• how the page evolves after changes are made.

It is not necessary to master technical concepts to understand the report.

The platform is designed to turn complex checks into clear explanations and concrete actions.

A new way to understand digital visibility

Visibility on the Internet no longer depends on a single channel.

Users search on Google, consult maps, read reviews and ask questions directly to artificial intelligence systems.

Companies need to know how they appear in all those spaces.

AISEO was created to offer that reading: checking a website’s readiness, analyzing its presence and showing what can be done to improve it.

Because having a published page does not necessarily mean being visible.

And being visible does not mean that a company is being correctly understood or recommended.

AISEO helps discover the difference.